Etisalat Nigeria has changed brand name to 9mobile


CEO, Boye Olusanya, announced yesterday that Etisalat Nigeria has changed brand name to 9mobile.

In a report on Tuesday,Olusanya said, “Emerging Markets Telecommunication Services Limited (EMTS), which previously traded as ‘Etisalat Nigeria’ wishes to inform its over 20 million subscribers, government, regulatory agencies and all relevant stakeholder groups that the telecommunication company has changed its name to 9mobile as a further testament of our unwavering commitment to ensuring business continuity as Nigeria’s fourth largest telecom operator,”

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Following the termination of management agreement with its Nigerian arm, the Emerging Markets Telecommunication Services Limited, EMTS, has said it will adopt a new approach to migrate to the brand.

Boye Olusanya, stated that, “In order to ensure the change of the trading is delivered efficiently and responsibly, we will take a measured approach to migrate to the new brand over the next few months.”

He also said that the new trading name, 9mobile, represented the company’s 0809ja heritage, 9ja-centricity, and its evolution over nine years of operations in Nigeria.

He  also disclosed that, the rebranding was a testament to the company’s dynamism, responsiveness and agility as a business, while leveraging the power of technology to deliver innovative products and services to meet customers’ needs.

“Our confidence in our ability to continue to make this happen is bolstered by the sheer determination, commitment and passion of our people to do more; and continue delivering excellent service.”

He reaffirmed the company’s commitment to quality service, adding that “We will continue to innovate, support, and empower you to do more, whether as an individual or a business.